Reimagining how deal scores are represented to help users make faster and more confident purchase decisions. Simplified the scoring model and introduced explanatory UI, contributing to product updates that drove ~1–2% increase in checkout conversion.
Role:
Product Designer
Team:
Furniture Retail
Duration:
22 weeks
Platform:
Web, iOS & Android
Context
Accuracy and Reliability: Ensuring the app delivers precise and up-to-date weather information in real-time.
User Experience: Designing an intuitive and visually appealing interface that provides users with easy access to detailed weather data and forecasts.
Advanced Features: Integrating features such as severe weather alerts, personalized forecasts, and lifestyle suggestions based on weather conditions.
Impact
Discovery Phase
Client Consultation: Conducted thorough discussions with the client to understand their vision, target audience, and specific requirements.
Market Research: Analyzed competitor apps and current trends in weather app development to identify key features and design elements that would set WeatherWise apart.
Design and Development
UI/UX Design: Created a clean and visually engaging interface with easy navigation, making it simple for users to access weather data, forecasts, and alerts.
Feature Integration: Developed and integrated advanced features such as real-time weather updates, customizable notifications for severe weather, and personalized lifestyle suggestions.
Backend Development: Built a robust backend infrastructure to support real-time data synchronization and ensure the app's reliability and performance.
Testing and Iteration
User Testing: Conducted extensive usability testing with potential users to gather feedback and refine the app's design and functionality.
Performance Optimization: Ensured the app loads quickly, performs smoothly, and provides accurate weather information across different devices and locations.
