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Unify is an AI-driven GTM platform for revenue teams, supported by a recent $19M Series A raise. Designed Unify from the ground up. Developed the brand, design system, and 8+ MVP features including audience builder, email sequencer, AI agents, workflow builder, and dashboards. Transitioned into Product Design Lead, driving the product and design vision in partnership with the founders and Head of Product. Currently scaling the design team and operations through strategic hiring and process optimization. Overseeing all brand and product design initiatives, including a comprehensive brand refresh. Leading the product and design strategy for agentic experiences and core BDR workflows across the platform.
Role:
Industry:
Health & Fitness
Duration:
2 years
Challenges
Complex Feature Integration: Implementing robust features such as real-time workout tracking, personalized coaching insights, and social sharing capabilities.
User-Centric Design: Designing an intuitive interface that caters to users of varying fitness levels, from beginners to advanced athletes.
Scalability: Ensuring the app can handle a growing user base and future updates without compromising performance.
My Approach
Discovery Phase
Market Research: Conducted thorough market analysis to understand user needs, competitor offerings, and emerging trends in fitness app development.
User Persona Development: Created detailed user personas to guide design and feature prioritization.
Design and Development
UI/UX Design: Designed a clean and intuitive interface with easy navigation and visually appealing graphics to motivate users.
Feature Implementation: Developed and integrated key features like GPS tracking, workout history, customized training plans, and in-app social sharing.
Backend Development: Built a scalable backend infrastructure to support real-time data synchronization and user analytics.
Testing and Iteration
User Testing: Conducted extensive usability testing with target users to gather feedback and refine the app interface and functionality.
Performance Optimization: Implemented optimizations for speed, reliability, and security to ensure a seamless user experience.
Results
The mobile app launched successfully, garnering positive feedback from users and achieving high ratings on app stores. Key metrics such as user retention and engagement exceeded expectations within the first three months post-launch. The app's intuitive design and comprehensive feature set contributed to its popularity among fitness enthusiasts.
Future Plans
Continuous Improvement: Plan regular updates based on user feedback and evolving industry trends to enhance app functionality and user satisfaction.
Expansion: Explore partnerships and integrations with wearable devices and fitness equipment to provide a holistic fitness experience.
Conclusion
Through strategic planning, meticulous design, and agile development, we successfully delivered a mobile app that not only met but exceeded our client's expectations. The project highlighted our commitment to innovation and user-centric solutions in the competitive mobile app landscape.
