Redesigned SeatGeek’s virtual waiting room to improve clarity, reduce checkout time, and increase customer satisfaction. Introduced in-queue ticket preference selection, with early design exploration contributing to +3% increase in checkout conversion.
Role:
Team:
Furniture Retail
Duration:
22 weeks
Platform:
Web
Context
Visual Appeal: Designing a visually stunning website that highlights the craftsmanship and quality of their furniture.
User Experience: Creating an intuitive interface that allows users to easily browse collections, view detailed product information, and make purchases.
E-commerce Integration: Implementing a robust e-commerce system with secure payment processing and efficient inventory management.
Impact
Discovery Phase
Client Consultation: Conducted in-depth discussions with the client to understand their brand, target audience, and specific requirements.
Market Analysis: Researched competitors and current trends in furniture e-commerce websites to identify key features and design elements.
Design and Development
UI/UX Design: Designed a clean, modern, and visually appealing interface that emphasizes the quality and uniqueness of the furniture pieces.
E-commerce Platform: Implemented a user-friendly e-commerce platform with secure payment gateways, product filtering, and inventory management.
Content Strategy: Developed a content strategy that includes compelling product descriptions, high-quality images, and engaging blog posts about furniture trends and interior design tips.
Testing and Iteration
User Testing: Conducted usability testing with potential customers to gather feedback and refine the user interface and shopping experience.
Performance Optimization: Ensured fast load times, smooth navigation, and compatibility across various devices and browsers.
